App Design and Development
Pickamelon
Case Study
iOS & Android Apps
Creative design and implementation of image assets, proprietary sound wave comparison algorithm, and advanced mic functionality.
Team
Project Manager
App Developer –
Graphic Designer –
Testing Team –
Categories
App Development
Graphic Design
Branding
Getting Results
Once the apps were fully tested with dozens and dozens of watermelons, we launched the PickAMelon apps on the Apple App Store and Google Play.
At first, the recognition was a little slow and we suggested SEO adjustments to the store listing and targeted ads linked to three landing pages designed to encourage purchases.
With intensive keyword research, Google Ad implementation and landing page design the number of downloads climbed. The app began getting attention from both the App Store algorithm and users who loved watermelons as well and climbed to #9 in the Apple App Store Food and Drink Category.
Studying the data from Google Analytics, the Apple App Store and Google Play Store we found we were building large secondary audiences in Brazil, Saudi Arabia and the UAE. Leading us to expand our strategy by localizing all of these assets with new language translations and achieving greater success.
Strategy and creativity came together to create a successful app entrepreneur from a great idea and innovative development.
8 Million impressions and 220 thousand listing views
#9 In The Apple App Store in the Food and Drink Category
The Deliverables
Let’s Go!
Ready to get started on your project?
Not sure where to start and need information about the development process?
We’re here for you no matter the case. We prefer for you to make an appointment for a call so that we can be sure to have time for an in-depth discovery conversation, but if you’re all charged up and ready to go or have a few quick questions, feel free to give us a call right now.
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The Apps
Client & User Experience
We designed the app with both our client and their customer in mind. We used a hybrid of native and web apps in order for the app to have a custom feel, but retain the same user-friendly layout as the josiespizza.com website. This provides familiarity with the user experience for the customer.
For the client the provides a lower cost to maintain their apps for iOS and Android, but also makes it easy and fast to update the information without the need for a full republishing.
Push Notifications
The addition of Push Notifications gives them the ability and opportunity to send out messages for direct customer marketing. Easily announcing events, short notice discounts, app-only deals and more.
A story in Research
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