Design and Development
Hubrich Contracting
Case Study
Website, S.E.O. & Videos
Creation of logo assets, a website implementing client work, text content and representing a new construction business with a boost to traffic with S.E.O.
Team
Project Manager
Website Developer – Video Design/Editor – Graphic Designer – Content Writer – SEO / SEM Expert
Categories
Web Development
Video Creation
Graphic Design
Branding
The Deliverables
Website Creative Process
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Hubrich Contracting was a start-up construction company that had a mission to change the way commercial construction is accomplished. They provide excellence in building educational and commercial properties with a revolutionary system that benefits both Hubrich Contracting and their clients. Providing a long term partnership and long-lasting build quality.
Classic Design
Responsive Design
Informational User Experience
Low Maintenance
Image Branding
Hubrich decision-makers wanted a neutral black and white color scheme as their main color palette. We added a touch of blue which signals trust, responsibility, calm and commitment to their website.
The result is a corporate and trustworthy website that displays the quality and experience that Hubrich has attained by constructing nearly 30 schools.
Market Research
We researched their client base and listened to Hubrich Contracting about their preferences for the image they wanted to project to the public. We combined these and designed a simple, yet elegant website, logo and office assets such as business cards and stationery templates. These give the impression of stability and tradition that commercial contracting clients relate to when searching for a reliable partner for their project.
Video Marketing
Hubrich Contracting saw the importance of video marketing in order to explain their revolutionary process to their clients. They also had us produce videos that present their experience and skills t0 both the public and prospective clients for contract presentations.
Getting Results
Over the last decade, the website and branding have helped Hubrich Contracting to become a specialty charter school construction firm that completed over $50 Million in projects last year.
Hubrich uses the assets Blaze Digital Studios created for them to reinforce its mission and commitment to clients all over the eastern seaboard. Their website is updated monthly with the progress of the current construction projects showing that they have completed tens of millions of square feet of educational and commercial real estate.
The Hubrich Contracting website has 5 pages that rank in the first five page results of Google for related keywords which helps to drive thousands of relevant traffic hits to the website per month. These results help to bring in new leads, assist in pitches to new clients and build confidence for current projects.
All of these add up to Hubrich Contracting completing over 30 major projects in less than a decade and having a leading year with 10 projects for 2022 – 23.
Incredible gains for a niche industry competing with national corporations!
After a recent S.E.O. project to adjust the website content to better reflect the priorities of the company overall, the results are clear.
The strategies:
Extensive industry-specific keyword research to adjust and update the website text content.
Backlinking strategy to curate over 150 quality references.
Update Meta Tags and Titles for industry keyword targeting.
Begin blogging platform for related news and generating new content for search engine discovery.
Local S.E.O. for the areas that the Hubrich Contracting operates in.
Consider the effectiveness of these results. The number of searches for Charter School Contractors is not large compared to more mainstream searches. The amazing rise in new users to the Hubrich Contracting website represents nearly 50% of the total user base in the areas that are being targeted.
Utilizing local S.E.O. we targeted nearby cities to Hubrich Contracting’s main office location. This ensures that users who are finding the website when searching for terms related to Hubrich’s business are viable and local leads that are meaningful to the company’s bottom line.
Let’s Go!
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Not sure where to start and need information about the development process?
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The Hubrich Videos
Hubrich Contracting Explainer Video
Hubrich is a revolutionary contracting firm with a win-win solution for its clients. Since commercial construction can be complicated and easily communicating how their process works could be difficult. Enter the explainer video which in less than two minutes shows potential clients how working with Hubrich is beneficial.
Hubrich Contracting Services Video
Hubrich wanted to demonstrate their experience in creating beautiful quality exteriors and elegant and functional workspaces as well. We created a beautiful and engaging video that prospective clients that Hubrich can build out any type of facility.
Hubrich Contracting Pitch Video
When meeting with potential clients Hubrich wanted a presentation that could be narrated over in person when pitching their construction services. We created an animated slide show presenting the extensive experience in building commercial real estate.